Company History & Key Milestones

Tracking our journey from early Push-Pull programs to international produce export from Tanzania.

October 2015

Inception of Push & Pull Programs

Initiated initial social agriculture programs across Sunga, Mbaru, and Kwalei wards in Lushoto district.

August 2016

Extension Officer Training

Trained dedicated local extension officers to deliver specialized agricultural services to participating farmers.

January 10, 2019

Expert Leadership Appointment

Hired Ms. Oliver Mrosso (Organic Agriculture Expert) to manage and lead program growth.

October 28, 2020

Commercial Transition Initiated

Initiated transition from social project to a formal commercial company (Officially registered in Tanzania Dec 28, 2020).

December 01, 2023

Direct Export Operations Expansion

Secured direct market channels for seed exports and instituted farm-to-airport direct avocado export logistics.

2025

Establishment of Demonstration farms

Two Agroforestry demonstration farms in Mambo and Masereka village was established where reputable specialists from APOPO Foundation trained farmers using Syntropic agroforest technique where variaties of trees and crops were planted.

All demonstration farms are located in places where farmers can access and monitor the progress of the trees and crops planted.

2026

Pursuit of Certifications

Our pursuit of relevant agricultural certifications provides a framework for continuously improving farming practices. It encourages farmers to pay greater attention to areas such as soil health, biodiversity, responsible input use, water conservation, worker welfare, farm records, traceability, and safe handling of produce.